Lead nurturing & email journeys
Automated sequences that guide prospects from first touch to inquiry — welcome series, follow-ups, reactivation of dormant contacts. Written for humans, triggered by behaviour.
Marketing Automation & Lead Systems
As a marketing automation agency we build the systems that turn prospects into customers: automated email journeys, lead scoring, CRM integration and campaigns that react to behaviour instead of gut feeling. Automated marketing for SMEs in Zurich and across Switzerland — compliant with Swiss data protection (revDSG).
Most SMEs don't lose revenue at lead generation — they lose it afterwards. Inquiries sit unanswered for days, newsletters go to everyone instead of the right people, nobody follows up systematically, and the CRM is an address list instead of a sales tool. Doing this manually doesn't scale — least of all at Swiss labour costs. Marketing automation closes exactly this gap: every lead gets the right message at the right time, and your team steps in only when it's worth it.
Automated sequences that guide prospects from first touch to inquiry — welcome series, follow-ups, reactivation of dormant contacts. Written for humans, triggered by behaviour.
Every lead is scored, enriched and routed to the right person automatically. Your sales team sees who is ready to buy — instead of treating every email address the same.
Audiences flow automatically between CRM, Google and Meta — retargeting, lookalikes and exclusion lists stay current without anyone uploading CSV files.
One dashboard shows which campaign generated which inquiries and revenue — automatically updated, from click to closed deal in the CRM.
We map the path from first touch to closed deal and find the points where leads get lost today.
We connect your existing tools — CRM, email, website, ads — or recommend lean alternatives where pieces are missing.
We set up nurturing, scoring and handoffs, test with real leads, and hand over nothing that hasn't demonstrably run.
We measure response times, conversion rates and revenue per journey, and scale what works.
What changes
Every inquiry gets a relevant answer within minutes — nights and weekends included.
Your sales team talks only to qualified leads instead of every email address.
Existing customers are reactivated systematically instead of forgotten.
You see in plain numbers which channel drives revenue — not just clicks.
A marketing automation agency designs and builds the systems that execute marketing tasks automatically: email journeys, lead scoring, CRM workflows, audience synchronisation and reporting. The difference to a classic agency: instead of producing individual campaigns, you get infrastructure that runs permanently and gets better with every lead.
Marketing automation automates customer acquisition — from the first website visit through nurturing to the sales handoff. Process automation automates the workflows behind it — quote, order, invoice, onboarding. The two connect: the automatically qualified lead triggers the automated order process. We build both, from one team.
We're tool-agnostic. We work with what you have — HubSpot, Brevo, ActiveCampaign, Mailchimp, Pipedrive and others — and build custom solutions where standard tools hit their limits. What matters is not the tool but the data flow between them: the most expensive platform is useless if CRM and website don't talk to each other.
Yes — built right, it's actually more compliant than manual processes: clean consent, documented opt-ins, automatic deletion periods and traceable data flows. We set up marketing automation revDSG-compliant from day one — including double opt-in and consent management.