Performance & Paid Channels
Growth marketing that optimises for real revenue — not clicks
Hierarchy is a growth marketing agency from Zurich for SMEs across Switzerland. We build and run paid channels that deliver qualified enquiries — Google Ads, Paid Social on Meta and LinkedIn, backed by campaign architecture, landing pages and clean tracking. We optimise against your real business numbers and revenue, not vanity metrics like impressions or clicks. Strategy and execution come from one team.
- Individual quoteafter the intro call
- 4-person team, ZürichStrategy and delivery
- 4 building blocks4 steps
Starting point
The problem: budget flows out, but no one knows what actually works
Many SMEs run ads, watch impressions and clicks climb — and still can't say at month-end which franc brought in a customer. Often the accounts sit with an agency, tracking is patchy, and traffic lands on a page that doesn't match the ad's promise. That optimises for clicks instead of revenue. We flip it: the accounts, data and learning curve belong to you, and every campaign is measured against real business results.
What we do
What we build
- 01
Paid Search (Google)
Campaigns built around clear keyword and search-intent logic, a clean account structure and bidding that steers toward enquiries and revenue — not the cheapest click.
- 02
Paid Social (Meta & LinkedIn)
Audiences, creatives and funnels for Meta and LinkedIn — suited to demand generation and B2B lead gen in the Swiss market, continuously tested and refined.
- 03
Campaign architecture & conversion systems
We structure accounts, funnels and offers so the channels learn fast and scale cleanly — instead of a patchwork of one-off campaigns.
- 04
Landing pages & tracking
Conversion-focused landing pages and a robust measurement setup (conversion tracking, server-side where needed), so decisions rest on data you can trust.
How it runs
How we work
- 01
Audit & define goals
We review accounts, tracking and offers, then agree on the one business number the campaigns should move.
- 02
Architecture & build
We set up account structure, landing pages and measurement cleanly — on your own accounts, with full transparency.
- 03
Launch & optimise
We launch in a controlled way, test creatives, offers and audiences, and optimise against enquiries and revenue.
- 04
Scale & report
What demonstrably pays off, we scale — with clear reporting that shows which channel contributes what.
What changes
What changes
- 01
You optimise for real business results — qualified enquiries and revenue, not clicks and impressions.
- 02
Full control: accounts, data and the learning curve stay with you, not the agency.
- 03
Reliable tracking that shows which channel and campaign actually bring in customers.
- 04
Paid channels work together with automation and SEO — one system instead of isolated efforts.
In practice
Questions
Frequently asked questions about Growth Marketing
Which metrics do you optimise for?
We optimise against business results: qualified enquiries, cost per enquiry and — where measurable — revenue and contribution margin. Impressions, clicks and CTR are diagnostic, never the goal. Which metric sits at the centre is something we define together at the start.
Who owns the ad accounts and data?
You do. We work on your own Google, Meta and LinkedIn accounts, not ours. That keeps the history, conversion data and the entire learning curve as your property — even if the engagement ever ends.
How much budget do we need to start?
It depends on your market, channel and goals. More important than a large starting budget is enough volume for the channels to learn. We recommend a range that allows meaningful tests, and only scale once the numbers pay off — no spending into the dark.
How does this connect with SEO and automation?
Paid channels quickly reveal which offers and messages land — that feeds back into SEO and content. Enquiries from campaigns are qualified and routed through automation so no lead slips through. The result is one coherent growth system rather than separate silos.
Next step
Where is your ad budget losing its impact right now?
Show us your accounts and goals. We'll give an honest assessment and a concrete first step — measurable and with no commitment.
About the author
Tenzin Langdun
AI Expert & Marketing Lead at Hierarchy
Tenzin is an AI expert and marketing lead with an MSc in Artificial Intelligence from the University of Bath and over 10 years of marketing experience across strategy, paid acquisition, and SEO. He has held roles at leading organisations including KPMG, EY, Siemens, and Adnovum — with expertise in AI, cybersecurity, audit and consulting, and the insurance sector. Together with Martin Oswald, he co-authored an award-winning research paper on AI-based cancer detection, published in Nature and recognised with the National Siemens Excellence Award and the Lab Sciences Award.