Performance & Paid Channels

Growth marketing that optimises for real revenue — not clicks

We build and run paid channels that deliver qualified enquiries — Google Ads, Meta and LinkedIn, backed by campaign architecture, landing pages and clean tracking. We optimise against your business numbers, not vanity metrics. Built for SMEs in Zurich and across Switzerland.

The problem: budget flows out, but no one knows what actually works

Many SMEs run ads, watch impressions and clicks climb — and still can't say at month-end which franc brought in a customer. Often the accounts sit with an agency, tracking is patchy, and traffic lands on a page that doesn't match the ad's promise. That optimises for clicks instead of revenue. We flip it: the accounts, data and learning curve belong to you, and every campaign is measured against real business results.

What we build

Paid Search (Google)

Campaigns built around clear keyword and search-intent logic, a clean account structure and bidding that steers toward enquiries and revenue — not the cheapest click.

Paid Social (Meta & LinkedIn)

Audiences, creatives and funnels for Meta and LinkedIn — suited to demand generation and B2B lead gen in the Swiss market, continuously tested and refined.

Campaign architecture & conversion systems

We structure accounts, funnels and offers so the channels learn fast and scale cleanly — instead of a patchwork of one-off campaigns.

Landing pages & tracking

Conversion-focused landing pages and a robust measurement setup (conversion tracking, server-side where needed), so decisions rest on data you can trust.

How we work

01

Audit & define goals

We review accounts, tracking and offers, then agree on the one business number the campaigns should move.

02

Architecture & build

We set up account structure, landing pages and measurement cleanly — on your own accounts, with full transparency.

03

Launch & optimise

We launch in a controlled way, test creatives, offers and audiences, and optimise against enquiries and revenue.

04

Scale & report

What demonstrably pays off, we scale — with clear reporting that shows which channel contributes what.

What changes

  • You optimise for real business results — qualified enquiries and revenue, not clicks and impressions.
  • Full control: accounts, data and the learning curve stay with you, not the agency.
  • Reliable tracking that shows which channel and campaign actually bring in customers.
  • Paid channels work together with automation and SEO — one system instead of isolated efforts.

Custom, not off-the-shelf

Every business is different. We don't sell pre-packaged templates — we build custom solutions tailored to your exact processes, tools and goals, whatever your industry or size.

Frequently asked questions