SEO, GEO & AI visibility
Your customers now search in two systems: Google and AI assistants. We run both channels as one project — technical SEO and content for rankings, GEO and third-party mentions for AI answers, measured in a single shared report. Success is measured in enquiries and profitability, not clicks. Packages from CHF 600 per month, for SMEs in Zurich and across Switzerland.
Starting point
Classic SEO agencies deliver rankings and don't measure AI visibility. AI monitoring tools deliver a dashboard and implement nothing. So you pay twice, receive two reports that can't be compared, and nobody owns the outcome. Yet both channels share a foundation: the same technical base, the same topic structure, the same citable content. Run separately, you pay for that work twice — and lose the feedback loop that makes both channels stronger.
Data basis
We are the only agency in Switzerland with its own data study on AI recommendations: 1,515 AI answers, 14,135 traced mentions and 5,110 measured firms across 12 Zurich industries. From it we know, industry by industry, whether you are won through your own website, through third-party pages or through what the models already remember — and which list pages, review and link thresholds actually work. Those levers decide what we do first. And we do not measure clicks; we measure what carries your business: enquiries, closed deals and cost per lead. Visibility that brings no customers is not something we scale.
What we do
Indexing, load time, structured data and a topic architecture with clear internal linking. This is the shared base — without it neither Google nor an AI crawler reliably finds your content.
Intent mapping against real queries, content clusters instead of single pages, on-page optimisation and authority built through earned references. Classic SEO done properly — still the channel with the largest commercial volume.
Backlink and competitor analysis, linkable assets like calculators and studies, personal outreach to trade publications, associations and regional media. Earned references instead of bought link packages — no PBNs, no placements that get devalued at the next update.
Citable statements, a clear answer structure, and deliberate work on mentions in exactly the third-party sources ChatGPT, AI Overviews and Perplexity build their recommendations from — where 85% of brand mentions originate, not on your own domain.
Rankings, organic traffic and AI mentions in one report. We run our own in-house AI visibility tracking across ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini — with a custom prompt set, repeated sampling against answer noise, and a competitive benchmark.
Packages
Every package is fitted to your starting point — the prices are entry points, not templates. AI visibility is included from the first tier, not sold as an add-on.
from CHF 600per month
For SMEs building a solid foundation and predictable visibility.
from CHF 1,200per month
For companies claiming whole topic areas and appearing in AI answers.
customon request
Everything in our power to make you rank — scope and pace set by your goal.
All prices in CHF, excl. VAT, excluding external placement or media costs. What makes sense in your case is settled before the first franc.
For reference: the publicly listed entry prices of established Swiss SEO agencies, as of August 2026. We deliberately name no one — check the figures yourself, they're on the providers' own pricing pages.
| Hierarchy | Comparable Swiss packages | |
|---|---|---|
| Entry price per month | from CHF 600 | from CHF 2,400 |
| Content in the entry tier | 1–2 per month | none — content from approx. CHF 3,800 |
| Content for around CHF 1,200 | up to 4 per week | no package at this price point |
| AI visibility (GEO/AEO) | included from the entry tier | usually absent from standard packages |
| Meetings in the entry tier | 2 per month | 1 per month |
Free, no commitment
Our AI visibility check measures whether ChatGPT, Google AI Overviews, Perplexity and Gemini name your brand today — and which sources they cite instead. You get the result before we talk about a package.
How it runs
We review your technical base and rankings — and measure in the same pass whether and how AI assistants name you today.
We define topic clusters and internal linking for Google, and build the prompt set we'll measure AI visibility against from here on.
Automated research and drafts, human review and approval — speed without losing quality.
One report for both channels. We expand what demonstrably works and stop what doesn't deliver.
What changes
Reporting by enquiries, closed deals and cost per lead — clicks and rankings are means, not the goal.
Visibility in Google and in AI answers — built on one foundation instead of in two separate projects.
A single report showing rankings and AI mentions side by side, instead of two that can't be compared.
Organic visibility that compounds — every piece builds on the one before it.
A repeatable content process — fast through automation, clean through human sign-off.
In practice
Questions
With us, ongoing work starts at CHF 600 per month — including 1–2 content pieces, technical optimisation, reporting, AI visibility monitoring and two meetings. The growth package with up to four pieces per week starts at CHF 1,200 per month. Established Swiss agencies start at around CHF 2,400 per month according to their public pricing pages, usually without content and without AI visibility.
By enquiries, closed deals and cost per lead — not by clicks or impressions. We still track rankings, traffic and AI mentions because they explain where enquiries come from; what decides is what is profitable in the end. That is why we prioritise topics by purchase intent rather than search volume, and stop work that brings visibility but no customers.
SEO optimises for ranking in Google's list of results. GEO (Generative Engine Optimization) optimises for being cited in AI-generated answers. AEO (Answer Engine Optimization) targets answering a specific question directly. The fundamentals overlap — crawlability, good content, authority — but AI answers compress the market to a handful of names and reward direct, structured, citable information far more strongly.
Through a custom-built prompt set rather than keywords. We repeatedly ask ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini the questions your customers actually ask, and record whether you're named and which sources get cited. Repeated sampling is necessary because AI answers fluctuate — a single measurement says very little.
SEO is infrastructure, not a switch: first movement often shows within a few months, with full impact building over quarters. AI visibility can react faster but is more volatile. In both cases the advantage is durable — unlike paid ads, organic visibility doesn't disappear the moment the budget ends.
No. We use automation for research, drafting and updates, but every piece goes through human review and approval before it goes live. That's exactly why we can deliver up to four pieces per week without giving up accuracy, brand voice or factual correctness — human sign-off is non-negotiable.
Because we've automated research, drafting, internal linking and monitoring through systems we built ourselves — we're an AI agency that does SEO, not an SEO agency buying AI tools. The effort per piece is lower while review stays human. We pass that efficiency on rather than keeping it as margin.
No. Google explicitly lists exchanging money for links that pass ranking credit as link spam, and SpamBrain neutralises such references on both sides. We build authority through linkable assets and personal outreach. If a paid placement makes sense for reach or brand reasons, we'll run it and label it correctly with rel="sponsored" — at which point it's advertising and gets treated as such.
The fundamentals are: backlink and competitor analysis plus collecting reachable sources run from the Growth tier onward. Systematic outreach and building linkable assets belong to Full Service, because they involve production and relationship work that can't be flat-rated. External placement fees are never billed through the retainer.
Yes. We align architecture and content with your market's search intent — whether regional in Zurich or across Switzerland. Technical SEO, local signals like local.ch and search.ch and a clear topic structure make you visible for the queries your customers in Switzerland actually search for.
Next step
Send us your website and the topics you want to be found for. We'll measure both and propose a concrete first step — with no commitment.
About the author
AI Expert & Marketing Lead at Hierarchy
Tenzin is an AI expert and marketing lead with an MSc in Artificial Intelligence from the University of Bath and over 10 years of marketing experience across strategy, paid acquisition, and SEO. He has held roles at leading organisations including KPMG, EY, Siemens, and Adnovum — with expertise in AI, cybersecurity, audit and consulting, and the insurance sector. Together with Martin Oswald, he co-authored an award-winning research paper on AI-based cancer detection, published in Nature and recognised with the National Siemens Excellence Award and the Lab Sciences Award.