SEO & AI visibility / industry: dentists
When a patient asks ChatGPT «Which dentist in Zurich can you recommend?», they do not get a result list but an answer naming three to eight practices with a reason. A practice in that answer gets patients who have already decided. A practice missing from it does not exist for that enquiry. We traced 131 such recommendations of Zurich dentists and know where they come from: half of them directly from the practice website. That is exactly what we build for you, together with the Google Business Profile that Google AI Mode relies on. We are the only agency in Switzerland that bases its recommendations on its own data study, and we implement the work ourselves instead of sending lists. Packages from CHF 600 per month, for practices in Zurich and across Switzerland.
Starting point
«Zahnarzt Zürich» is searched around 1,900 times a month on Google, «Notfall Zahnarzt Zürich» 390 times, «dentist zurich» 590 times. On top comes the demand no statistic shows: people who ask ChatGPT or Gemini and follow the answer without any further search. Most Zurich practices have what review platforms ask for: over 80 reviews, 5.0 stars, a Google profile. The practices never named in our study have exactly the same. What they lack is a website an assistant can read and quote: a homepage of 600 words instead of 1,000, no page per treatment, emergency hours only as an icon, no district and no tram stop in the text, no English version, no structured data. The alternative is expensive: an ad click for «Zahnarzt Zürich» costs around CHF 23 and stops the moment the budget stops. A website that gets recommended keeps working every month.
Data on dentists
For our AI Visibility Study Zurich 2026 we traced 131 AI mentions of Zurich dental practices and measured 73 practices on the same metrics: 35 that got named and 38 that never appeared. The difference is not in the stars. Both groups have a median of 5.0 and over 80 reviews. It is in the website: named practices have four times as many linking domains, six times as many ranking search terms, longer homepages and far more often structured data. 50 percent of mentions arise because ChatGPT or Gemini read the practice website while answering. Directories deliver almost nothing: of 18 practices on a well-known Zurich dentist list, not one was named. That is the good news. The most important lever is entirely in your hands, and the data tells us where it sits.
What we do
We check your practice website against the metrics from our study, your Google Business Profile and your presence in directories, and ask ChatGPT, Gemini and Google AI Mode the questions patients ask. You see which practices get named today, with which reasoning, and what your practice lacks by comparison.
We align the structure, copy and technology of your website so that search engines and assistants understand and quote it: treatments, team, emergency hours, location, languages and reviews in full sentences rather than icons and slogans. Whether we rework the existing website or build a new one, we decide together after the analysis.
We write the content your practice gets found with on Google and in AI answers: treatment pages, guides, copy about location and team, answers to frequent questions. Assistants search with the patient's words, such as «emergency dentist Zurich Kreis 6», and the breadth of content decides. Named practices rank for around six times as many search terms as unnamed ones.
Structured data for dental practices, FAQ markup, reviews on your own website, load time, indexing and internal linking: the technical basis without which good content does not get found. Three quarters of the named practices in our study have structured data; among the unnamed ones it is half.
Categories, services, attributes such as emergency service and English, photos and posts in the Google Business Profile, plus complete and consistent entries on the booking platforms, in industry directories and with the professional associations. Google AI Mode answers almost only from the Business Profile; other assistants point patients to association directories.
An English version for newcomers, review management, photos, social media, Google Ads for emergencies and openings, newsletters or recall emails, AI tools for practice administration: we take care of what your practice needs online, from one source. A monthly report shows whether ChatGPT, Gemini and Google AI Mode name your practice, and what the work delivers.
Packages
Prices are entry points for a practice with one location. AI visibility is included from the first package, not as an add-on. For comparison: Practice Basic costs as much per month as 26 ad clicks for «Zahnarzt Zürich», and the work stays.
from CHF 600per month
For practices that want their website to become the source for Google and AI answers.
from CHF 1,200per month
For practices that want to be found for every treatment in Zurich and named in AI answers.
from CHF 800one-off
For practices that first want to know where they stand and what is worth doing.
All prices in CHF, excluding VAT and media costs. Group practices and practices with several locations receive a quote after the intro call.
For comparison: the publicly listed entry prices of established Swiss SEO agencies and the click prices for dentist ads in Zurich, as of August 2026. We name nobody; the figures are on the providers' pricing pages and in Google's Keyword Planner.
| Hierarchy | Market | |
|---|---|---|
| Entry price per month | from CHF 600 | SEO agencies from CHF 2,400 |
| Google Ads «Zahnarzt Zürich» | content keeps working, in Google and in AI answers | around CHF 23 per click, CHF 1,150 for 50 clicks a month |
| AI visibility (GEO/AEO) | included from the entry package | usually not part of standard packages |
| Data basis | own study of 73 Zurich practices | general SEO experience |
Free, no commitment
Before you spend a franc: the free AI visibility check asks ChatGPT, Gemini and Google AI Mode the questions patients ask and shows whether your practice is named, with which reasoning, and which practices appear instead. You receive the report by email, with no account, no credit card and no newsletter.
How it runs
We measure website, Google profile and directories on the study's metrics and log what ChatGPT, Gemini and Google AI Mode say about Zurich dentists today.
The homepage gets the substance that gets quoted: treatments, emergencies, location, languages, equipment, reviews. Plus the site structure with one page per treatment and location.
We write the treatment and guide pages, set the structured data, and complete the Business Profile, platforms and association entries.
The same patient questions to the three assistants every month, rankings and enquiries alongside. What works gets expanded, then the English version follows.
What changes
Patients who have already decided: an AI answer names three to eight practices with a reason, and yours is among them.
Found for the questions patients actually ask: emergencies, anxious patients, dental hygiene, English, district and neighbourhood, not only «Zahnarzt Zürich».
A Google Business Profile from which Google AI Mode can recommend your practice. Three quarters of its dentist answers come from there.
No budget that ends with the month: content that gets cited once keeps getting cited. Ad clicks at CHF 23 end with the budget.
A report that shows you every month whether ChatGPT, Gemini and Google AI Mode name your practice, next to rankings and enquiries. You see what you pay and what it delivers.
In practice
Questions
SEO gets your practice into Google's result list when someone searches for «Zahnarzt Zürich» or «implant cost Zurich». AEO (Answer Engine Optimization) gets a specific patient question answered directly from your page, for instance in Google AI Overviews. GEO (Generative Engine Optimization) gets ChatGPT, Gemini and Google AI Mode to name your practice in their recommendation. The basis is the same for all three: a website that can be read and states its arguments in full sentences. That is why we build all three as one project.
No. There is no sign-up, no form and no paid slot in an AI answer. Offers that sell a «ChatGPT listing» sell something that does not exist. When asked about dentists, the assistants search the web live, read the websites they find and name the practices whose pages contain the fitting arguments. The route is open to every practice and costs work on your own website, not media budget.
Faster than in most industries. Because every second mention of a Zurich dentist comes from live reading of the practice website, new content takes effect as soon as Google and Bing have indexed it, usually within weeks. The models' memory, which accounts for 57 percent of mentions for wealth managers, plays a smaller role for dentists at 29 percent. We measure monthly and show you the first mention, not just the first ranking jump.
For the entry ticket yes, for the recommendation no. In our study, named and unnamed Zurich practices both have a median of 5.0 stars and well over 80 reviews. Across all industries the share of named companies rises steeply up to about 30 reviews and barely afterwards. Collecting another 50 reviews does little for AI recommendations. The difference lies in linking domains, ranking keywords, the substance of the homepage and structured data.
The SSO code of conduct is decisive: factual, truthful information is allowed, intrusive or misleading advertising is not. Everything we build is information: treatments, opening hours, emergency service, location, team, equipment, languages and answers to patient questions. We leave out superlatives and comparisons with other practices, not least because the assistants do not quote them. For wording in the grey zone we align with you and, if you wish, with your professional association.
Because we have the data and do the work ourselves. We are the only agency in Switzerland that bases its recommendations on its own study of AI recommendations, with a dedicated chapter on dentists. We know which features the assistants quote about Zurich practices and which they ignore. And we write, structure and publish the changes ourselves instead of sending a list to your webmaster. Four people in Zurich, one contact person, entry from CHF 600 per month, where established agencies start at CHF 2,400 and AI visibility is usually not included.
Yes. The study is computed for Zurich; the mechanics are the same everywhere: the assistants read practice websites and Business Profiles and name what they find there. For practices in Winterthur, Zug, Basel, Bern or Lucerne we first measure with the local questions who gets named today and build the content around the respective town, district and transport links. With less competition it usually goes faster than in the city of Zurich.
Yes. Orthodontics, oral surgery, children's dentistry and dental hygiene have their own patient questions and search terms, so we adapt the prompt set and page structure. Group practices and dental centres with several locations get one page per location, because the assistants sort by district and neighbourhood, and a quote after the intro call.
Next step
Send us your website address. We ask ChatGPT, Gemini and Google AI Mode the five patient questions and tell you whether and why your practice appears, free of charge and before any offer. In our study, 35 of 73 Zurich practices got named. Is yours one of them?
About the author
AI Expert & Marketing Lead at Hierarchy
Tenzin is an AI expert and marketing lead with an MSc in Artificial Intelligence from the University of Bath and over 10 years of marketing experience across strategy, paid acquisition, and SEO. He has held roles at leading organisations including KPMG, EY, Siemens, and Adnovum — with expertise in AI, cybersecurity, audit and consulting, and the insurance sector. Together with Martin Oswald, he co-authored an award-winning research paper on AI-based cancer detection, published in Nature and recognised with the National Siemens Excellence Award and the Lab Sciences Award.