AI workshops / programme 01
A programme for creative, content and performance teams. We work on your real briefs: content production with GenAI, ad creation and creative variants, image and motion — and on top of that a creative system that holds tone and quality as volume goes up.
In almost every agency someone is already using GenAI — usually alone, without shared standards. The result is predictable: copy that sounds generic and gets rewritten from scratch in editing. Creatives that are technically clean but interchangeable. And a team that feels faster while approval loops get longer. The bottleneck isn't the model, it's the missing system: no brand voice as a prompt, no reference library, no clear review steps. That's exactly what this workshop builds — not a trick, but a production chain that carries your signature.
From brief through research to draft and editing: we turn your tone of voice into a reusable brand-voice prompt, work with reference examples instead of adjective lists, and define where a human edits — so drafts get sharpened, not rescued.
Hooks, variants and iterations at the volume performance marketing needs: how to derive angles systematically from an offer, generate copy variants for testing, analyse winners and build the next round from them — including ad-account structure and naming conventions.
Image models put to practical use: moodboards, product visuals, variants per format and channel, video cutdowns and subtitles. Plus the questions that matter in client work — image rights, disclosure, consistency of characters and products, and where an AI asset stops and a shoot begins.
The real leverage: a prompt library per client, a brand kit with tone, references and no-gos, reusable pipelines from brief to finished asset — and the question of what should be hard-wired and what stays free per project.
How to hold quality as volume rises: review gates before client approval, fact-checking routines, handling hallucinations in specialist copy — and how to be transparent with clients about where AI sits in the process without devaluing your work.
We walk through one real client job from brief to approval and mark where time is lost and where quality is created.
A hands-on day on your live projects: brand voice, ad variants, creatives and a first system draft — not on demo brands.
Prompt library, brand kits, review gates and naming conventions get documented and shared across the team.
We look at real output from live work, sharpen the prompts and close the gaps that only showed up in daily use.
First drafts that already sound like your brand — not like model default.
Considerably more tested creative variants per campaign with the same team.
A prompt and reference library per client that grows with every project.
Clear approval gates that secure quality instead of extending loops.
New team members become productive faster because the system is documented.
For creative and content teams, performance marketing, social and art direction — in agencies as well as in-house marketing departments that work like one. A group of roughly four to twelve people, mixed across copy, design and media, works best so the handovers in the workshop stay realistic.
That's precisely what the workshop addresses. The decisive step is capturing tone as a system: with real reference texts, no-go lists and a brand-voice prompt per client instead of generic adjectives like «modern» or «fresh». Add a clear editing step and the result is a draft at your level that a human sharpens — not one they have to rescue.
We work with the common image and video models plus your existing stack of Adobe, Figma and editing software. The principles matter more than any single tool: holding consistency across a series, deriving formats systematically, and knowing when a shoot is the cheaper answer. Which models we use is decided by your client portfolio.
It's a fixed part of the programme. We clarify what the terms of the models you use allow for commercial work, how to treat trademarks and personality rights cleanly, when disclosure is advisable or required, and how to reflect that in client contracts. For binding legal advice in a specific case we work alongside your legal counsel.
The core programme is one hands-on day, or two half-days for larger teams. Pricing depends on group size, preparation and format; after the intro call you get a quote with the topic list and schedule. Mapping the production chain and the 30-day review are included.