01↘︎
Enter your website
Type in your website and the email address for the report. Optionally add a question your customers would ask an AI assistant — it joins the test set.
Free check · ChatGPT, Gemini & Claude
Does ChatGPT recommend your business — or your competitors?
More and more customers ask AI assistants instead of Google — and the assistants name only a handful of providers. The AI visibility check shows you where you stand: we ask ChatGPT, Gemini and Claude the questions your customers ask, live and with web search, and email you the result as a PDF report. Free, no account.
00 / Definition
What is AI visibility?
AI visibility describes whether — and how often — a business appears in the answers of AI assistants such as ChatGPT, Google Gemini and Claude when people ask for products or services in its market. It is the successor metric to the classic Google ranking: assistants answer directly and recommend only a few names per question. A business that never appears in those answers is invisible to a growing share of its customers.
01How it works3 steps
From URL to report in three steps.
03 focused steps02↘︎
We ask the assistants
Our system derives the questions your customers ask and puts them to ChatGPT, Gemini and Claude — live, with web search. A technical audit checks in parallel whether AI crawlers can read your site.
03✓
Report by email, as a PDF
Within minutes you receive the full report: your mention score, results per assistant, the competitors recommended instead, and the three most impactful actions — prioritised.
02What's in the reportPDF by email
Everything the report answers.
- 01↗︎
Your mention score: how many of the AI answers name you or your website
- 02✳︎
Results per assistant — ChatGPT, Gemini and Claude, each shown separately
- 03↗︎
The exact questions we asked, and where you were mentioned
- 04✳︎
Which competitors the assistants recommend instead of you
- 05↗︎
Technical audit: can AI crawlers read your site — robots rules, structured data, rendering
- 06✳︎
The three most impactful actions to improve, prioritised for you
03 / Why it matters
Why AI visibility decides who gets found now
Search behaviour is shifting: AI assistants answer questions directly and name only a few providers per answer — whoever gets named often wins the customer before a classic results page is ever seen. Google shows AI Overviews above its results, ChatGPT searches the web live, and Claude and Gemini cite their sources. Optimising for these answers is its own discipline — known as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) — and it rewards different things than classic SEO: machine-readable sites, quotable content and mentions on sources the AI already trusts.
Frequently asked questions
01What does the AI visibility check cost?+
Nothing. The check is free, requires no account and no credit card. You receive the report by email — and nothing else: no newsletter, no follow-up sequence.
02Which AI assistants does the check test?+
ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic) — each queried live with web search enabled, so the answers reflect what your customers actually see today, not a cached snapshot.
03How does the check work technically?+
We analyse your website's content, derive three questions a typical customer would ask an AI assistant, and ask each question on all three assistants — plus your own question if you add one. Every answer is checked for mentions of your brand or domain. In parallel we audit whether AI crawlers can read your site: robots.txt rules for 14 AI crawlers, structured data, metadata and server-rendered text.
04Why doesn't ChatGPT mention my business?+
The most common reasons: your website blocks AI crawlers or renders only via JavaScript so crawlers see an empty page; there is no structured data giving machines context; your content doesn't answer the questions customers ask; or your business is barely mentioned on third-party sites the AI trusts. The report shows which of these apply to you.
05How do I improve my AI visibility?+
Three levers, in order: make your site technically readable (allow AI crawlers, add structured data, serve real server-rendered text), publish quotable content that directly answers the questions of your market, and build mentions on directories, trade media and other sources the assistants already cite. This is exactly the work Hierarchy does for clients.
06What is the difference between SEO and AEO/GEO?+
SEO optimises for a ranked list of links; AEO/GEO optimises for being named inside an AI-generated answer. The foundations overlap — crawlability, good content, authority — but AI answers compress the market to a handful of names, cite sources rather than rank pages, and reward direct, structured, quotable information much more strongly.
07How long until the report arrives?+
Usually within a few minutes. The report comes as a PDF from info@hierarchy.ch — if you don't see it, check your spam folder.
08What happens with my data?+
We use your email address solely to send the report — no newsletter, no passing on. IP addresses are stored only as an anonymised hash for abuse prevention. Reply to the report email at any time to reach a human.