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Insights on AI, automation & growth.
Notes from practice: how we build automation, ship custom AI, and structure growth systems that compound.
Getting Recommended by AI Assistants: Turning a Lucky Referral Into a Repeatable Channel
Why ChatGPT and other assistants recommend a brand, how to test whether a referral was luck, the six signals that raise your recommendation probability — and how to evaluate a provider.
Case Study: SEO, AEO and GEO for a Solar Provider – From Page 2 to Positions 2–4 in Six Months
How we steered a solar provider's 30 focus keywords and 100 customer questions week by week from SERP, Search Console, ranking and AI mention data — with landing pages and a solar cost and energy calculator as a lead magnet. Result in six months: position 10–12 to 2–4, AI mentions from 19 to 63 out of 100, 500% more organic traffic and a 12% lead conversion rate.
Case StudySEOAI Workshops at Work: Why Most of Them Fizzle Out — and What One That Works Looks Like
Most AI training ends in enthusiasm and no change. Why that happens, how role-specific programmes for agencies, SMEs and engineering teams need to be built, what has to be on the table at the end of the day — and how to measure the effect.
AI workshopsTeam enablementHow to Prompt Correctly in Claude Code: Effort Levels, Verification Loops and What to Delete From Your Prompts
Why Opus 5 overthinks, feels slow or seems to perform worse than before - and how the right effort level, disciplined context management and verification loops give you consistently better results in Claude Code.
Claude CodePromptingMeasuring AI Visibility: What to Track – and What the Management Report Should Look Like
Measuring AI visibility in 2026: why prompts, not keywords, are the unit of measurement, which KPIs belong in quarterly reporting and how to build a reliable measurement setup – with an education-provider example.
AI VisibilityGEOSEO Agency Switzerland: 7 Criteria for Making the Right Choice
Finding the right SEO agency in Switzerland: 7 concrete criteria for SMEs – from GEO and LLMO to FADP-compliant tracking, revenue measurement, and local presence in Zurich.
SEO Agency SwitzerlandSEOFable 5 vs. GPT-5.6 Sol vs. Kimi K3: Benchmarks and a Hands-On Test (2026)
Fable 5, GPT-5.6 Sol and Kimi K3 compared: benchmarks on coding, frontend and cost – plus a two-week hands-on test and the best orchestrator-executor setup.
AI ModelsLLM BenchmarksFinding a Marketing Agency in Zurich: What SMEs Should Look For
Finding a marketing agency in Zurich for your SME: what matters in strategy, execution, and AI, which red flags to watch for, and which questions belong in the first call.
Marketing Agency ZurichSMEProcess Automation for SMEs in Switzerland: Where to Start in 2026
Process automation for SMEs in Switzerland: which processes pay off first in 2026, how to assess suitability and ROI, and why people stay in the loop.
Process AutomationSMEs Switzerland