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Insights on AI, automation & growth.
Notes from practice: how we build automation, ship custom AI, and structure growth systems that compound.
ChatGPT vs. Claude for SMEs: Which AI Fits Which Task?
ChatGPT vs Claude for SMEs: which AI tool suits writing, documents, research and code, and what Swiss companies should watch for on data protection.
ChatGPTClaudeHow Much Time Does AI Really Save? Concrete Examples for SMEs
How much time does AI save in an SME? Honest example calculations for emails, quotes, minutes and reporting – plus a simple ROI formula.
Time SavingsAIIntroducing ChatGPT at Work: 7 Use Cases for Swiss SMEs
ChatGPT at work: 7 field-tested use cases for Swiss SMEs — from marketing to translation, with clear data-protection guardrails under the revDSG.
ChatGPTUse CasesAI and Data Protection in Switzerland: What SMEs Must Know About the revDSG and EU AI Act
AI data protection in Switzerland: how SMEs can use ChatGPT, Claude and automation compliantly under the revDSG, and when the EU AI Act applies. With compliance checklist.
Data ProtectionrevDSGThe Skills Shortage in Switzerland: How Automation Relieves SMEs
The skills shortage in Switzerland: how automation and AI relieve SMEs by taking over routine work, freeing scarce specialists for valuable work and strengthening retention.
Skills ShortageAutomationCase Study: From Magento 2 to Shopify – with a Universal Product Database and Agent-Driven Enrichment
How we migrated a Magento 2 store to Shopify: a universal product database as the single source of truth, bidirectional sync, and an agent-first architecture for enrichment, analysis, and SEO – with measurable time savings.
Case StudyE-CommerceAutomated Lead Generation for B2B SMEs: From Click to Qualified Meeting
Automated lead generation for B2B SMEs: ICP, lead scoring, CRM-driven routing and AI – how a single click turns into a qualified meeting with no manual effort.
Lead GenerationB2BCase Study: A Reactivation Agent for Existing Customers – Automated Upselling That Frees Up Your People
How an AI reactivation agent identifies dormant customers, prioritises upselling and cross-selling potential and prepares tailored outreach – more revenue from existing customers, no extra sales hours.
Case StudySalesCase Study: SEO Content Engine – Automated Content Creation That Ranks and Converts
How we built an SEO content engine that automates everything from keyword research to briefing, drafting and internal linking – scalable, search-optimized content with human approval instead of an assembly line.
Case StudySEO