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Insights on AI, automation & growth.
Notes from practice: how we build automation, ship custom AI, and structure growth systems that compound.
Physiotherapy Marketing Zurich 2026: 69 Percent of AI Recommendations Come From the Practice Website
Data study for physiotherapy practices in Zurich: 69 percent of mentions in ChatGPT, Gemini and Claude are grounded in the practice website. Named practices have 10 indexed pages instead of 2. Which pages the AI reads, what it says about practices, plus a 12-point checklist.
Physiotherapy MarketingAI VisibilityThe 5 Best SEO, GEO & AEO Agencies in Zurich 2026
The 5 best SEO, GEO & AEO agencies in Zurich 2026: who gets firms into Google and into ChatGPT, Gemini & AI Mode. Criteria matrix, prices, first-call questions. As of September 2026.
SEO Agency ZurichGEOBuying backlinks in Switzerland: what you actually get — and what Google really says
Buying backlinks in Switzerland: current prices from real offers, why Google usually devalues bought links quietly instead of penalising them, a ten-minute check for any offer — and what works instead.
BacklinksLink buildingHow Do I Get Recommended by ChatGPT? Turning a Lucky Referral Into a Repeatable Channel
The criteria ChatGPT uses to recommend companies, how to test whether a referral was luck, the levers that raise the probability, and how to evaluate a provider. With data from 1,515 AI answers.
LLMOAI VisibilityCase Study: SEO, AEO and GEO for a Solar Provider – From Page 2 to Positions 2–4 in Six Months
How we steered a solar provider's 30 focus keywords and 100 customer questions week by week from SERP, Search Console, ranking and AI mention data — with landing pages and a solar cost and energy calculator as a lead magnet. Result in six months: position 10–12 to 2–4, AI mentions from 19 to 63 out of 100, 500% more organic traffic and a 12% lead conversion rate.
Case StudySEOAI Workshops at Work: Why Most of Them Fizzle Out — and What One That Works Looks Like
Most AI training ends in enthusiasm and no change. Why that happens, how role-specific programmes for agencies, SMEs and engineering teams need to be built, what has to be on the table at the end of the day — and how to measure the effect.
AI workshopsTeam enablementHow to Prompt Correctly in Claude Code: Effort Levels, Verification Loops and What to Delete From Your Prompts
Why Opus 5 overthinks, feels slow or seems to perform worse than before - and how the right effort level, disciplined context management and verification loops give you consistently better results in Claude Code.
Claude CodePromptingMeasuring AI Visibility: What to Track – and What the Management Report Should Look Like
Measuring AI visibility properly: prompts not keywords, KPIs for quarterly reporting, ChatGPT traffic in GA4 – with our own measurement as the example.
AI VisibilityGEOSEO Agency Switzerland: 7 Criteria for Making the Right Choice
Finding the right SEO agency in Switzerland: 7 concrete criteria for SMEs – from GEO and LLMO to FADP-compliant tracking, revenue measurement, and local presence in Zurich.
SEO Agency SwitzerlandSEO