Insights on SEO, GEO, paid ads and AI.
Notes from practice: how companies get found on Google and in ChatGPT, what campaigns really deliver, and how SMEs put AI to work.
Running AI Visibility In-House: 8 Providers That Work on a "Do It With Me" Basis
Want your marketing team to run AI visibility itself? These 8 agencies and consultants from Switzerland, Germany and Austria provide strategy and knowledge transfer while your team implements. Formats, differences, questions for the first call. As of October 2026.
ReadLaw Firm Marketing Zurich: How AI Recommends Lawyers
Business law firms in Zurich: Gemini names almost only from memory, ChatGPT reads websites. The question that makes smaller firms visible.
ReadWealth Manager Marketing Zurich: Who AI Recommends
Wealth managers in Zurich: in chat, every second AI mention goes to a bank, in Google AI Mode one in six. The question that makes independents visible.
ReadAI Visibility for SaaS: Buy a Monitoring Tool or Hire an Agency?
Monitoring tool, agency or both? A decision guide for SaaS companies: what tools do, what an agency adds and when each path pays off.
ReadIT Support Marketing Zurich: Who AI Recommends to SMEs
Ask AI for an «IT service provider» and you get software houses. Ask for «IT support» and you get support firms. The pages ChatGPT reads, plus a checklist.
ReadGPT-6 Astra and Archicad in 2026: What Actually Connects, and Why 73 API Commands Cannot Build a Single Wall
Can GPT-6 Astra control Archicad? Graphisoft's native JSON API has 73 commands, and not one of them creates, moves or deletes a building element. What works anyway, how Archicad's own AI Assistant fits in, and where automation actually saves a Swiss firm time.
ReadAI Course, AI Workshop or Certificate Programme: Which Format for Which Team?
Open course, in-house workshop or CAS: the three formats of AI training solve three different problems. How to tell which one is yours, what each actually delivers – and why the wrong format stays ineffective even when it is run well.
ReadAn Internal AI Policy That Fits on One Page
Most AI policies are written once and never opened again. What belongs on the one page people actually follow: six blocks, three data tiers, one approval rule – and the sentence that makes any policy worthless.
ReadAI Training for Swiss Municipalities: What Is Different from the Private Sector
AI training for a municipal administration is not an SME workshop with a different logo. Official secrecy, cantonal data protection law instead of the revDSG, records management, freedom of information and procurement – what the course has to cover, and why procurement is easier than most assume.
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