Insights on SEO, GEO, paid ads and AI.
Notes from practice: how companies get found on Google and in ChatGPT, what campaigns really deliver, and how SMEs put AI to work.
Architecture Firm Marketing Zurich 2026: 52 Percent of AI Recommendations Come From the Model's Memory
Data study for architecture firms in Zurich: only 27 percent of mentions in ChatGPT, Gemini and Claude are grounded in the firm's own website, the lowest figure of all twelve industries. Named firms are mentioned on 38 external domains instead of 4. What the assistants give as reasons, and what that means for your firm.
ReadGPT-6 Astra vs. Claude Fable 5.1: Benchmarks, a Blender Test and One Week in Practice (2026)
OpenAI's GPT-6 Astra and Anthropic's Claude Fable 5.1 compared: benchmarks on coding, agents and 3D, what developers say after one week, and my own hands-on test. Astra is outstanding in Blender and 3D, Fable 5.1 stays ahead for coding.
ReadChatGPT or Claude for Architects? Which AI Fits Which Workflow, and Why Astra Is the Choice for 3D (2026)
Should an architecture firm use ChatGPT or Claude? Claude for competition texts, standards and contracts, ChatGPT for images and renderings, and GPT-6 Astra for 3D: from floor plan through Blender to a walkable Unreal Engine scene. With data protection rules for Swiss firms.
ReadAI Workshop FAQ 2026: The 13 Questions Employees Ask Most, Answered
Can I enter customer data into ChatGPT? Does ChatGPT learn from my inputs? Which licence, which tool, do you have to learn prompting, will AI replace my job? The 13 questions employees ask in AI workshops for agencies, SMEs and engineering teams, with the answers we give in the room.
ReadThe 5 Best AI Workshop Providers in Zurich 2026
The 5 best providers of AI workshops and AI training in Zurich 2026 compared: in-house workshop, open course or CAS, what the formats cost, which one fits which team – and how to tell whether anything keeps running after the workshop. Verified September 2026.
ReadMailchimp and Data Protection in Switzerland 2026: Is Mailchimp revDSG Compliant? The 9-Point Checklist for SMEs
Mailchimp stores data in the United States. Can a Swiss SME still use it? What the revDSG, the Unfair Competition Act and the Swiss-U.S. Data Privacy Framework require, which consent a newsletter needs, and the 9 settings that make a Mailchimp account compliant.
ReadAccounting Firm Marketing Zurich 2026: Why ChatGPT, Gemini and Google AI Mode Recommend Your Firm, or Not
Data study for accounting and fiduciary firms in Zurich: 45 percent of AI mentions come from model memory and go to the big names. For local firms, every second mention is grounded in their own website. Which pages ChatGPT and Gemini read, why guides are the most-cited pages, plus a 12-point checklist.
ReadThe 5 Best Marketing Agencies in Zurich 2026
The 5 best marketing agencies in Zurich 2026 compared: which one fits which SME, what agencies in Zurich cost, what to look for when choosing – and why a data basis now matters more than agency size.
ReadDental Marketing Zurich 2026: Why ChatGPT, Gemini and Google AI Mode Recommend Your Practice, or Not
Data study for dentists in Zurich: every second AI recommendation comes straight from the practice website, directories barely matter. What named practices do differently, which pages ChatGPT and Gemini read, plus a 12-point checklist.
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