SEO, Content & GEO

SEO & content systems that build organic visibility that lasts

We don't run SEO and content as a campaign — we build it as a system: a solid technical foundation, a clear content architecture, and automation with human sign-off. The result is organic visibility that compounds, in Google and in AI search engines like ChatGPT and Perplexity. Built for SMEs in Zurich and across Switzerland.

00 / The challenge

The problem: content gets made, but visibility doesn't

Many SMEs produce content, yet it doesn't rank — and never surfaces in AI answers at all. Usually the foundation is missing: a clean technical base, an architecture that thinks in topics rather than single pages, and a process that delivers consistently. Instead you get scattered articles with no internal linking and no connection to real search intent. Visibility isn't luck; it's infrastructure. That's exactly what we build — so every new piece builds on the last instead of standing alone.

01

What we build

End-to-end
Service / 01

Technical SEO & foundation

We get indexing, load time, structure and structured data right — so search engines and AI systems can actually parse your content cleanly in the first place.

Service / 02

Content architecture & intent mapping

We map your customers' real search intent onto a topic structure with clear internal linking — clusters instead of single pages that reinforce each other.

Service / 03

Content automation with sign-off

We automate research, drafting and updates while keeping a human in the loop: every piece is reviewed and approved by a person before it goes live.

Service / 04

GEO & AI visibility

We optimise your content to be cited in Google AI Overviews, ChatGPT and Perplexity — with citable statements, clear structure and verifiable facts.

02Delivery systemSprint-based

How we work

04 focused stages
01

Audit & intent mapping

We review your technical base and map the search intents that matter to your business.

02

Build the architecture

We define topic clusters, internal linking and the templates the system runs on.

03

Produce with sign-off

Automated research and drafts, human review and approval — speed without losing quality.

04

Measure & expand

We measure rankings, traffic and citations in AI search, then expand what demonstrably works.

03Business outcomesMeasurable

What changes

  1. 01

    Organic visibility that compounds — every piece builds on the one before it.

  2. 02

    Content that gets cited in Google AI Overviews, ChatGPT and Perplexity.

  3. 03

    A technical foundation that reliably solves crawling, indexing and structure.

  4. 04

    A repeatable content process — fast through automation, clean through human sign-off.

04

SEO & Content in practice

Case studies

Frequently asked questions about SEO & Content

01What is GEO and why does it matter?+

GEO stands for Generative Engine Optimization — optimising your content for AI search engines like Google AI Overviews, ChatGPT and Perplexity. More and more people get answers directly from AI systems instead of a classic list of links. GEO makes sure your content is cited there — with clear structure, citable statements and verifiable facts.

02How long does SEO take to work?+

SEO is infrastructure, not a switch: first movement often shows within a few months, with full impact building over quarters. The advantage is durable — unlike paid ads, organic visibility compounds and doesn't disappear the moment the budget ends.

03Does the AI write all the content itself?+

No. We use automation for research, drafting and updates, but every piece goes through human review and approval before it goes live. That's how we combine speed with accuracy, brand voice and factual correctness — human sign-off is non-negotiable.

04Does this work for local visibility in Switzerland?+

Yes. We align architecture and content with your market's search intent — whether regional in Zurich or across Switzerland. Technical SEO, local signals and a clear topic structure make you visible for the queries your customers in Switzerland actually search for.