Insights on SEO, GEO, paid ads and AI.
Notes from practice: how companies get found on Google and in ChatGPT, what campaigns really deliver, and how SMEs put AI to work.
Case Study SEO Content Engine: How We Automate Content Creation with AI Without Giving Up Quality
How we build an SEO content engine: keyword gaps, briefs, AI drafts, fact-checking, internal links and mandatory human approval before publishing.
ReadGenerative Engine Optimization (GEO): What GEO Is and How It Differs from SEO (2026)
What GEO is, how it differs from SEO, how to get cited in AI Overviews and ChatGPT, and why your own website is only half the job. With a checklist.
ReadEU AI Act for Swiss SMEs: What Applies Now and What Comes Next
EU AI Act for Swiss SMEs, as of October 2026: when it applies to you, what has applied since August, what the Digital Omnibus postponed and what to do now.
ReadAI Agents in Business: The Practical Guide for Swiss SMEs (2026)
AI agents for SMEs: how they differ from chatbots and automation, autonomy levels, use cases with approval points, security, Swiss data protection and a plan for your first pilot.
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